RLF

RLF

RLF. Gibt es ein „richtiges Leben im Falschen“?

RLF is a revolutionary enterprise that seeks to beat capitalism at its own game. As an intervention into the world of capitalism, it sells luxury consumer products: furniture, jewelry, and sneakers. At the same time, RLF is a protest movement: it holds rallies, uses social media channels for political actions, and engages in adbusting. Camouflaged as a work of art—a novel, performance, and exhibition—RLF arouses public attention and exploits the media response, from the culture pages of newspapers to a television documentary, as a propaganda tool for the “right life in the wrong one.” RLF’s managing directors are Friedrich von Borries (b. Berlin, 1974; professor of design theory and curatorial practice at the University of Fine Arts of Hamburg) and the artist Mikael Mikael (b. Wiesbaden, 1974; lives and works anonymously).

“RLF. Annual Report” looks back on the revolutionary enterprise’s first year in business and presents comprehensive documentation of its activities—from the business plan contest to the gamification of the revolution. The book’s aesthetic is in keeping with RLF’s corporate identity: the world distinguishes between good and evil, so everything is black and white—or, needless to say, golden. Bound in a piece of the original RLF wallpaper and enhanced with exclusive gilt edging, the annual report is a handbook on how to sabotage the system from within the system.